Mom Always Says Logo

Concept
Mom Always Says is an annual event held to raise money for Court Appointed Special Advocates for Children (CASA) of Kent County, Michigan. The event hosts speakers who present stories about mothers on Mother's Day and proceeds from the ticket sales benefit CASA. The event leaders were in need of a logo for their marketing materials for the event that used simple icons and a clear message.

Description
Vector logo to be printed at any size the client required for marketing materials.

Discipline
Typography/Event Marketing

Date
2024

Software
InDesign

Project Rationale

For the typography for this design, the client had requested a condensed sans-serif. I chose one that I felt projected the welcoming, service-centered vision for the event, while still staying clear and readable. The client mentioned using the logo on banners, t-shirts, letterhead, and social media posts, so I knew I had to choose a font that would be readable at many different sizes.

In terms of color, the client leaned toward primary colors (red, yellow, and blue) to keep the design playful and effective contrast-wise. The final logo ended up only implementing red and blue to simplify the design, and to keep the focus on the central heart icon within the text bubble.

The illustration components of the design went through many iterations before settling on the final logo. From the beginning the client had wanted to include a speech bubble and a heart in the design somehow. In the end, we kept the heart within the speech bubble as the most central component to represent the broader message of the event. The event includes speakers from all genders and backgrounds, so it was important for the client not to include a mother and child in the logo, but rather focus on the message of storytelling and helping those in need. This is why the heart icons were given some of the most focus in the design.